Nicolas Cole
Author
Language
English
Description
Right now, we're experiencing a fundamental change in how humans experience life.
There are two types of people on planet earth today:
The first are Native Analogs. These are Baby Boomers and Gen-Xers born anywhere from the 1940s all the way up to the early '80s. Today, they range between the ages of 40 and 75+, and make up approximately 136.8 million Americans.
The second are Native Digitals. These are Millennials and Gen-Zers born between the...
Author
Language
English
Description
There are two types of people on planet earth today.
• Native Analogs: These are Baby Boomers and Gen Xers born anywhere from the 1940s all the way up to the early '80s.
• Native Digitals: These are Millennials and Gen Zers born between the early 1980s to as recently as the 2010s.
The difference?
Native Analogs grew up in a time when technology was an addition, or better yet, a distraction from their real lives. Whereas Native Digitals grew...
Author
Language
English
Description
“Category Design” is about educating the world on something that doesn't exist or isn't commonly understood.
This means educating people on something they don't know anything about, yet. But in order to properly teach people, you have to ask the right questions.
In 2022, category designers like you sent our team at Category Pirates hundreds of questions about the fundamentals of category design. So, we want to answer them publicly so everyone...
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English
Description
You are an Intellectual Capitalist, and you might not even realize it.
• Anytime you create a process for yourself, you are an Intellectual Capitalist.
• Anytime you execute your own problem-solving framework, you are an Intellectual Capitalist.
• Anytime you create an asset (even an Excel spreadsheet) for a domain-specific purpose, you are an Intellectual Capitalist.
• Anytime you create a template to improve your own efficiency, you are...
Author
Language
English
Description
If you want to change your behavior, you have to change the situation around your behavior.
Let's say, for example, that you want to eat healthier food. You can modify your circumstances in three ways:
• Preparation
• Accountability
• Mindset
This is just one of the techniques Dr. Ayelet Fishbach, an award-winning psychologist and a professor at the University of Chicago's Booth School of Business, shares to help you take control of your desires,...
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Language
English
Description
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Silicon Valley says, "The best product always wins." But does it?
The goal of every entrepreneur, then, is to build the best product. How? Put the incumbent of the industry you want to "disrupt" in your sights, funnel tens (or hundreds) of millions of dollars into your scope, and build a "monster"...