Winning at New Products: Creating Value Through Innovation
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2017
    [artist] => Robert G. Cooper
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/hbg_9780465093335_270.jpeg
    [titleId] => 12529141
    [isbn] => 9780465093335
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Winning at New Products
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 448
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Robert G. Cooper
                    [artistFormal] => Cooper, Robert G.
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Design
            [2] => Marketing
            [3] => Product
            [4] => Research
            [5] => Research & Development
            [6] => Strategic Planning
        )

    [price] => 2.99
    [id] => 12529141
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This classic book remains the essential resource for product developers around the world.
    [url] => https://www.hoopladigital.com/title/12529141
    [pa] => 
    [subtitle] => Creating Value Through Innovation
    [publisher] => Basic Books
    [purchaseModel] => INSTANT
)