Winning at New Products: Creating Value Through Innovation
(eAudiobook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Published
Hachette Audio, 2017.
Physical Description
17h 30m 0s
Format
eAudiobook
Language
English
ISBN
9781478923763
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Robert G. Cooper., Robert G. Cooper|AUTHOR., & James Edward Thomas|READER. (2017). Winning at New Products: Creating Value Through Innovation . Hachette Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Robert G. Cooper, Robert G. Cooper|AUTHOR and James Edward Thomas|READER. 2017. Winning At New Products: Creating Value Through Innovation. Hachette Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Robert G. Cooper, Robert G. Cooper|AUTHOR and James Edward Thomas|READER. Winning At New Products: Creating Value Through Innovation Hachette Audio, 2017.
MLA Citation, 9th Edition (style guide)Robert G. Cooper, Robert G. Cooper|AUTHOR, and James Edward Thomas|READER. Winning At New Products: Creating Value Through Innovation Hachette Audio, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | b8b03376-a822-3d43-7be7-d66775cc14ab-eng |
---|---|
Full title | winning at new products creating value through innovation |
Author | cooper robert g |
Grouping Category | book |
Last Update | 2024-05-15 02:00:47AM |
Last Indexed | 2024-05-15 05:22:45AM |
Hoopla Extract Information
stdClass Object ( [year] => 2017 [artist] => Robert G. Cooper [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/hbg_9781478923763_270.jpeg [titleId] => 15799077 [isbn] => 9781478923763 [abridged] => [language] => ENGLISH [profanity] => [title] => Winning at New Products [demo] => [segments] => Array ( ) [duration] => 17h 30m 0s [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Robert G. Cooper [artistFormal] => Cooper, Robert G. [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => James Edward Thomas [artistFormal] => Thomas, James Edward [relationship] => READER ) ) [genres] => Array ( [0] => Business ) [price] => 2.99 [id] => 15799077 [edited] => [kind] => AUDIOBOOK [active] => 1 [upc] => [synopsis] => For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. [url] => https://www.hoopladigital.com/title/15799077 [pa] => [subtitle] => Creating Value Through Innovation [publisher] => Hachette Audio [purchaseModel] => INSTANT )